Which US E Cigarette Brands Have Received Full PMTA Approval From The FDA? What vape products are still allowed under the new e cigarette policy? Fruit flavored vapes just cleared a major hurdle with the FDA. The Food and Drug Administration authorizing the marketing of fruit flavored e cigarettes, marking the first time it has approved this category of vaping FDA Targets E Cigarette Companies In Effort To Reduce Use Among Youth WUWM 89.7 FM Milwaukee's NPR